There are many ways to celebrate Valentine’s Day from face timing, messaging one another, dinner, and many more options. But one thing about Valentine’s Day is it is celebrated every year on February 14th and has been for centuries! It’s a holiday to show your loved ones how much you truly care about them, and all that they do for you. Many couples buy each other candy, flowers, letters, and even more expensive gifts like jewelry. Over the years couples have spent more money on Valentine’s Day than they probably like to admit. In 2019, Americans spent over $20 billion on Valentine’s Day gifts. In 2020, Americans were expected to spend an average of $142 on Valentine’s Day presents for their significant other with men spending around $249 and women spending around $57. In 2022, the projected amount Americans will spend is $23.9 billion which means each person celebrating will spend around $175.41 on their gifts. But what gifts are most bought yearly on Valentine’s Day? In this article, we are going to discuss 5 interesting facts about how couples spend their money on Valentine’s Day.
Valentines Day Cards
Americans send 145 million Valentine’s Day cards each year! According to Hallmark, 145 million Valentine’s Day cards are exchanged between couples every year on February 14th, and this does not even include the amount the kids exchange with their crushes. The people who receive the most cards during this holiday are teachers, then children, and the mothers and wives. This year Hallmark will be offering 531 types of Valentine’s greeting cards, and it is estimated that $1 billion will be spent on these greeting cards come February 14th.
Candy
Buying candy on Valentine’s Day seems like a ritual, but the past couple of years it has slowed down tremendously. In 2020, 84% of celebrators said they would be buying candy and in 2021 that number dropped down to 74%. On Valentines Day this year 56% of celebrators said they plan to buy candy this year, which is a major drop from 84% just two years ago. The one candy that is being purchased the most is chocolate candy! In a recent poll, 38% of women and 32% of men want to receive chocolates for Valentine’s Day this year. Approximately 36 million heart-shaped boxes of chocolate are sold yearly for this holiday. Even though candy purchases are slowly going down every year chocolate seems to be the most popular.
Flowers
Valentine’s Day is the number one holiday for florists and floral purchases. While it’s mostly men buying flowers for their special someone, women actually purchase flowers for their mothers, friends, children, and their sweetheart. Women may also purchase flowers on this day for themselves. In 2020. Americans spent $2.3 billion on flowers and pants for Valentine’s Day. In 2020, 37% of purchasers bought flowers while only 28% did in 2019. This Valentine’s Day it is estimated that Americans will spend $2.3 billion on this product, and 37% are planning to buy flowers. Red roses are the most popular type bought on Valentine’s Day, but other options that are right behind them are mixed flowers and plants.
Jewelry
Jewelry sales jump almost 40% in February all across the United States while sales drop during January and March. In 2020 and In 2021, purchasers spent about $5.8 billion on jewelry as a Valentine’s Gift. In 2022, it estimated that participants will spend around $6.2 billion which is a increase compared to the most recent years. This is one product where most consumers spend their most money on, which makes sense because 21% of consumers said jewelry was the gift of their choice. Some of the top pieces of jewelry that are purchases on this holiday are heart rings, dangling earrings, heart necklaces, diamond tennis bracelets, and pearl jewelry.
